It’s pretty common now to see a local restaurant post Yelp reviews or Zagat ratings on their storefront windows, showing the number of stars they got or positive reviews gathered as a sort of social proof for consumers making a decision on where to dine. Want Thai food tonight? Yelp reviewers rated us the Best Thai of San Francisco — therefore, we must be good.
So what’s the equivalent if you go to buy something like shoes or a dress? What’s the social proof when it comes to commerce? Nordstrom is trying out a new way to highlight the popularity of certain products with Pinterest, tagging some of its most pinned items online in the store with the Pinterest logo. It’s one way of trying to tell consumers: This is popular, and here’s how we can prove it to you.
To read the full story on GigaOM, click here.
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