Pinterest, the image-based social network, is picking up more global momentum: today, it announced the launch of a new site in French, with users in France getting pushed more localized content and more French site links in both their search and category feeds. The French version is being launched simultaneously on web, iOS and Android, and follows news in May of Pinterest in the UK, the site’s first move into international waters.
With much of 2012 seeing a number of sites following in the footsteps of Pinterest and undergoing “Pinterestification” redesigns — that is, highly-visual, grid-based layouts and instant links for social sharing — the big challenge for Pinterest now is to use its position not only to stay ahead of the pack, but to take things to the next level. With advertising appearing to be a part of how the company plans to monetize the platform, scaling up will be essential, and that is where international growth is key.
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