Education technology startup Knewton just inked another deal with a major education publisher. But, for the first time, the initial audience for its partnership with Macmillan isn’t high school or college students — it’s for adults around the world learning English.
Since launching in 2008, the adaptive learning company, which takes a data-driven approach to personalizing learning, has partnered with less than a handful of other publishers, including Pearson, Wiley and Houghton Mifflin Harcourt. Its latest partnership shows that its not only making headway in the domestic K-12 and higher education markets, but that it’s extending its reach overseas and among markets that have been slower to go digital.
To read the full article on GigaOM, click here.
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