“Ninety-nine percent of the overall luxury industry is offline,” says Ahalife founder Shauna Mei. Why? “To avoid [their goods landing on] flash-sale sites.” Mei, 30, an MIT grad who’s an expert in artificial intelligence, created an e-commerce hub for the $300 billion global high-end-goods business, curated by tastemakers such as Tim Gunn and Daniel Boulud. Last year, she worked with Dwell and augmented-reality experts Layar so that Ahalife users could look at the magazine through their phone’s camera and shop.
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